CASA LOEWE LONDON OPENING
A walk on New Bond Street is naturally appease the eyes of an eager fashion visual merchandiser, as well as the well-informed art critique. Had it not been the crowds gathered after hours at the new CASA LOEWE on 41-42 New Bond Street, one could easily confuse the flagship store as an art gallery.
CASA LOEWE follows the footsteps of the original flagship in Madrid with the central curved staircase and transparent glass elevator. Spread across a generous 500sqm, concrete floors contrast against the inviting vibrant colours of the Paula’s Collection pop-up space.
‘Volcano Table’ by Anthea Hamilton
Loewe is certainly not new to the area. After 6 years on Mount Street, the store expands from a modest ground floor boutique to a three-story museum-like store with a home furnishing section. Creative Director Jonathan Anderson continues to persist on the inclusion of Loewe’s ambitious art programme. With the ever expanding client base, customers are turning away from highbrow service and, rather, demanding a more intimate in-store experience with more than simply the product.
516 Likes, 2 Comments - Jocelyn Yih 葉永晞 (@jocelynyih) on Instagram: "2019: 26/4 About last night at the opening of #LOEWElondon . The new CASA @loewe flagship store is..."
Paula Sunglasses in Pink/White
716 Likes, 27 Comments - Jocelyn Yih 葉永晞 (@jocelynyih) on Instagram: "2019: 26/4 One, two, three and it's the weekend. Can't get my hands off these @loewe sunglasses...."
The concept of CASA LOEWE is exactly thus - a home stocked with Loewe products, surrounded by pieces of art, craft and design. With its high ceilings, the space feels incredibly airy and is an OCD haven. Think large areas for the exclusive personalisation service and mini puzzle bags, lined and organised by colour.
And the best part? Everything from the paintings to sculptures will rotate, offering brand enthusiasts to explore something new upon every visit. The opening event on Thursday 25th April is in conjunction with the release of the new Paula’s Collection, with a select preview of the LOEWE FOUNDATION Craft Prize to follow. With works by 14 artists, try your best to spot all of them. It would only be advisable to avoid touching (although hard to resist) the lava red ‘Volcano Table’ by Anthea Hamilton, though you would have to make sure you’re at the right place and not at the Halcyon Gallery.
15 Likes, 2 Comments - The Bold Concept / Jocelyn Yih (@theboldconcept) on Instagram: "Casa Loewe opens today at New Bond Street. Shop the new #LoewePaulas in-store now."
28 Likes, 1 Comments - The Bold Concept / Jocelyn Yih (@theboldconcept) on Instagram: "Pick your size. The #LoewePaulas elephant bag comes in a crossbody bag and coin purse. Which one..."
30 Likes, 2 Comments - The Bold Concept / Jocelyn Yih (@theboldconcept) on Instagram: "Our favourite puzzle bag yet. The #LoewePaulas collection reflects the free-spirit and vibrant..."
