Kent & Curwen AW15
Kent & Curwen is one of the few classic British tailoring brands that you can find in Hong Kong. The brand roots back to the 1920s when it was established and responsible for creating military and college uniforms. This later developed into a supplier for major sport clubs and matches, especially in cricket and rackets. Due to popularity and growth of the company, Kent & Curwen took a leap into the fashion retailing world, with the addition of the Three Lions Trademark logo, and is now currently recognised as a British Heritage Brand.
To keep up with the modern man, this Autumn/ Winter 2015 collection marks a turning point in the brand by developing into a brand that supplies traditional tailoring and modern sportswear - and at times a combination of both. Luxe sport is a great market to tap into as men like their comfort and practicality (plus, it's a different look to play around with). There are navy wool overcoats with a hidden nylon inner lining, transforming the silhouette of how the coat sits on the shoulders; the wool down-filled jackets, not only are filled with duck down feathers, but are smart with inner pockets; wool sweatpants complete with a cuffed hem, some even made of cashmere. Fabrics are more breathable yet still sophisticated. A black cricket jumper is found with its traditional V-neck shape but with zips and in black.
There are touches of florals in 'sportshirts' which are supposedly more breathable whilst retaining the tailored cut. Hexagonal prints appear in the form of floral-like patterns in jumpers, shirts and even a leather jacket. All in all can be summarised in a quote:
“Our goal was to respect the authenticity of the brand while modernising it for today’s man, moving it from the ‘sport of life’ to the life of sport”
To be continued... #tbc
